This is by far one of the most demanding and yet the most rewarding type of portrait photography that you can get into. Most of the people have no idea what portrait photography is all about, hell, they even do not know what they want. Everyone has their own style and they know what they like when they see it, but have difficulties with envisioning it. Just like you buy furniture in a store, when you see a sofa on its own it may not do much for you, but if you see the same sofa in a context of other complementing furniture, then it may make you think - oh wow this would be perfect for my house.
See Artists are different. We do not see trees, we see light synchronizing with amazing maze of shapes and shadows. We do not see city streets and cars, we see art in motion, a happening of movement, a game of kinetic energy and 100s of unique face expressions passing by. A true artist will never tell you, "man, just make me look good", most of them have a vision of what they want, but they are more than excited about bouncing ideas on the go with you. It feels like long vacations on Maldives for the soul.
So how do you shoot artists, performers, singers, and so on. Well, first do not get intimidated, get excited instead. This is the time when you can let your creativity go mustang. Remeber that it is essential to go outside your comfort zone EVERY time you shoot, otherwise you will not grow. On the other hand you need need to stay composed and know exactly what your client or model is after. Do a research on what they do and ask them all questions that you need to know regarding why and what for they need a portrait photo. It is challenging because you have to take their specific or abstract and loose ideas on board, and then imbue it with your own style. Photographers are, or should be, chosen by their portfolio. You are not going to book a photographer whose style is not appealing to you. It makes no sense.
Above is a portrait shot of Dobolo, a hip hop artist from Tokyo, who needed a photo for promoting his new song About to Blow (you can see the video clip below, created by a really talented videographer Jeremy Rubier. Dobolo needed a metro / urban portrait shot, that will be powerful but at the same time simple in form. It had to be a photo that will go well with the theme, message and vibe of the song. I used natural lighting only, breaking all rules of what you will learn when you start with portrait photography, which are to avoid hard sunlight, and always position your subject face towards the light. Well soft light would not work here at all. I had flash guns with me but I figured that the massive contrast between dark and light tones will actually bring this photo closer to black and white, making it way more impactful in terns of tonal difference. I needed space for the text but I did not want it to clutter the breathing space around him, so I was shooting with 16:9 ratio in mind. Also, I knew how I willl do the toning of this photo inside of photoshop and also that bringing down saturation and shifting tones in the photo will only emphasize light qualities.
Tiny angle change of the portrait gives it a bit more energy and modern look. It is a slight tilt, nothing too aggressive. It it were, then it would overpower the model, and since this is not high fashion, the model is actually important. It is not that in high fashion models are not important, it is just that the message being conveyed usually overpowers all other elements, and the model becomes an integral part of the image. In fashion photography it is about the art, not about models. Last but not least, notice how the fence behind Dobolo imitates a keyboard. It is not supposed to be evident but subliminal in a way.
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